scr — JENNY SERINO

E-LIGHTING CATEGORY

The E-lighting category design language was being updated and redesigned to reflect the brands heritage and signature elements. A friendly, inviting, and traditional look was developed with the core elements of the lanterns being the primary focus. Celebrating these components [the globe, mantel, handle, base, and heat sink], as well as elevating them in the new line was a way to bring back the heritage element of Coleman lanterns and apply it to the E-Lighting category.

Basic Lantern

The Basic Lantern was designed with the globe and wrapping handle to be the main focus. The Coleman heritage gas lanterns had glass globes and had much higher lumen outputs with more natural light than the newer LED lanterns in the E-Lighting category. The larger globe on this lantern was created to provide consumers with more of a 360 degree lighting surface area with the LED's shining from the top down through the mantel for a better, overall lighting experience. The TPU base is integrated into the bottom of the lantern so that when it's placed on a hard surface, it would provide a softer touch. The integrated switch is easily accessible by consumers for cycling through the different light settings [high, medium low, and red]. The Coleman red accents both on the heat sink and the base were signature elements created to be carried over into the future products of the E-lighting category.

mini lantern

The Mini Lantern was designed with similar intentions as the Basic, but on a much smaller scale. The small metal ring at the top was designed to be used for hanging the lantern inside a tent or on a post nearby. There's not a prominent carry handle as seen in the Basic model because of the scale of the Mini and being able to hold it with one hand. The Mini runs off double four AA batteries versus the Basic running off four C batteries.

HARD COOLER CATEGORY

USB charger location

Storyboards were created to walk through example user scenarios to decipher where the ideal location would be for accessing both electronic devices and the rechargeable power pack. A key factor of the placement was ensuring that it did not fully interrupt a normal experience with a hard cooler and become a hassle for consumers.

USB COOLER with rechargeable power pack

The removable storage container was designed to house a rechargeable power pack which needed to look integrated into the container, as well as electronic devices, accessories, car keys, etc. while tailgating, visiting the beach, or camping. Staying connected while outdoors was the main driver for this program and ensuring consumers could safely charge their devices on the go.